Daniel Perrin is Professor of Media Linguistics, Director at Zurich University of Applied Sciences, President of the International Association of Applied Linguistics AILA, as well as Editor of the International Journal of Applied Linguistics and the de Gruyter Handbook of Applied Linguistics series. His areas of research are media linguistics, methodology of applied linguistics, text production research, and analysis of language use in professional communication. Daniel Perrin worked as a journalist and writing coach before his academic career and is still engaged in training and coaching media and communication professionals. For more information see: www.danielperrin.net